UVLO branding

UVLO is a modern, electric bike-sharing brand located in Leuven. It is a vibrant, young, and international city. The company targets a younger audience in a region where everything is easier to reach by electric bike than by car, and they want you to know it. Their bikes are modern, reliable, and, most importantly, get you from A to B quickly.

Name Concept

The name “UVLO” comes from the regional dialect where people say “uw v’lo,” which translates to “your bike”. For the name, we wrote it in a way that English speakers who come to the city can pronounce it, while also being easy to remember and write down.

Logo Design

The logo is modern and easy to recognize instantly. It is based on the idea that you can see the U and the V in there, while being modeled after the front profile of a tire of an electric bike. It looks sturdy and trustworthy. Together with a modern, geometric font, it manages to show the brand values to its audience.

Social Media Strategy

The social media for UVLO is aimed at local and international students who study in Leuven. Thus, all communication had to resonate in some way with this target group. To show the idea of getting to your location fast and reliably (which is the idea behind the entire brand), all pictures use motion blur in the background. Combined with the brand typefaces and very short text, which announce or talk about a problem that the company tries to solve, we get a consistent branding across the platform.